Sometimes it’s the smallest decision made in a moment of lucidity that can change your life in the most drastic way. This is exactly what happened to Cami James and Nadia Napreychikov when they decided to start DI$COUNT, just two and half years ago.
Graduating from their Honours year at RMIT in 2009, the pair agreed that they wanted to bring their artistic fantasies to fruition and have worked everyday since to make it a reality, being worn by celebrities such as Britney Spears, Lady Gaga, M.I.A and most recently Kreayshawn for the MTV Awards.
Unbridled, consistently inconsistent and always re-inventing themselves, the only continuum within their aesthetic is that it will always change and evolve, no single set of principles define the brand. Firing the cosmic trigger at ever possibility, DI$COUNT explores their art in a way that breaks the template of the industry and questions absolutely everything.
For more information visit DI$COUNT here
DI$COUNT will be featured in our MIDMOUSE runway show 2. Visit our events page for more info and to purchase tickets.